SPEAKING ENGAGEMENTS
Melissa shares her change management and digital transformation expertise at marketing conferences, custom seminars, and in graduate school classrooms.
Contact us to explore having Melissa speak at your next event.
Current Talk.
Navigating the New Industry Landscape.
The last few years have witnessed unprecedented change in how brands bring a creative campaign to life. Advertising agencies have morphed their operations and organizational structures to meet the evolving demands of their clients. And with these changes the traditional roles, processes, and business models that served as the bedrock of creative communications have been challenged and compelled to transform to maintain relevancy.
This talk explores the historical changes shifting the modern media landscape, new organizational agency archetypes that have formed in reaction to these seismic shifts, and how individuals, teams, and leaders in the industry can successfully lead this change.
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